Launching in 2020, the Dior and Jordan brand collaboration is arguably one of the most hyped sneaker collaborations in recent history. A fusion of streetwear culture and haute couture, "Air Dior" debuted at Dior's Pre-Fall 2020 collection in Miami before being teased by rapper Travis Scott and various leaked accounts online. With only 8,500 highs and 4,700 lows up for grabs, expectations are high.
Now, with rumors swirling that Dior and Jordan will once again team up for three new colorways, the next chapter of the hype begins. But what exactly makes the pair so iconic and collectible in China and around the world?