2013
according to pay treasure the newly released data, 2012 from the mobile terminal group purchase transaction volume year-on-year growth of 27 times. According to the group 800 is expected in the first quarter of this year, at the end, the mobile terminal group purchase website contribution proportion may reach about 40%, and this proportion will continue to rise in the second quarter, even may soon proceed with determination of PC end with.
mobile phone group purchase demand than the mobile phone online shopping users demand more urgent
mobile phone group purchase group purchase industry competition will become the focus of
After
entered in 2013, many mobile phone group purchase group purchase network will be a focus of this year's work, also have developed a mobile phone and mobile phone group purchase group purchase WAP2.0 page App, nest nest is the mobile application as an important strategy in 2013, and the mall strategy, let the user has not only the group purchase, and coupons, vouchers and other multiple choice, more advantages. Not only that, the App mobile phone has LBS positioning function, can find around Food,<a href="http://www.ugpulse.com/events/images/hermes-baggu-outlet-264.html">エルメスバック</a> http://www.ugpulse.com/events/images/hermes-baggu-outlet-264.html, hotel, can complete mobile phone online payment.
recently, Baidu released "Q4 mobile Internet Report" shows, Native App user needs, tools services accounted for 31%, the game accounted for 31%, accounted for 14.3% of commercial shopping, for tools and game applications demand not much words, for goods shopping demand up to 14.3% worthy of attention.
mobile phone and mobile phone group purchase life service application stand on the same starting line
according to Wo Wo Group data display, January litters from mobile phone client business grew rapidly,<a href="http://www.apgcases.com/litfiles/_vti_log/nike-shoes-outlet-223.html">ナイキ シューズ</a> http://www.apgcases.com/litfiles/_vti_log/nike-shoes-outlet-223.html, has accounted for 20% of total income. During the Spring Festival, mobile business is explosive growth, has accounted for 30% of its revenue.
and mobile phone group purchase is not. Previously, group purchase network rely on PC Webpage to sales. Users to buy after received the confirmation message, and then use SMS to hotel, hotel consumption. Obviously, this increases the group purchase steps and complexity. And have a meal, accommodation in general are more pressing needs, the mobile phone can greatly enhance the efficiency of group purchase group purchase.
Why the
mobile phone group purchase would have more obvious growth than other types of mobile phone online shopping?
such as a mobile phone or online shopping, cosmetics, clothing, when consumers buy these goods do not rush, may be more hope in the computer on the big screen is convenient to pick and choose. Even play one day to buy it anyway. Therefore, with the popularity of intelligent terminals and 3G network, mobile phone users in online shopping is also increasing, but the user mobile phone online shopping is no urgent demand.
for example, shopping with friends to dinner, and then want to find a nice restaurant or to see a movie. This time may not run home internet group purchase group purchase, and through the mobile phone can be finished instantly group purchase group purchase, so mobile phone demand more urgent, also have a larger growth space.
for example, nest App, have "side" function, through LBS positioning >
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